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Is the Whole Kapil Sharma Controversy an Example of Bad Social Media Management?
Our day does not pass without talking about Facebook or Instagram or Twitter. We read it in newspapers about some celebrity posting something on twitter, it becomes hype. But what we always don’t know is the truth behind it.

The famous “KAPIL SHARMA FIASCO”. Everyone has been talking about it lately. Kapil Sharma or THE Kapil Sharma is a stand-up comedian whose show airs on Sony Entertainment Television, every Saturday and Sunday evening 9.30pm. His show is said to be the top platform to promote their new project or should I say WAS said to be the top platform before the big fiasco. He runs this show with the artists Sunil Grover, Ali Asgar, Kiku Sharda, Chandan Prabhakar, Rochelle Rao as well as Sumona Chakravarti and Sugandha Mishra.

He has more than 8 million followers on twitter and Instagram and more than
25 lakhs followers on Facebook, which makes him one of the most popular celebrities in country like India where we have population of 1.3 billion people.

Everyone, especially on Twitter started bashing him and all these happened, because of a feud between the stars of the show – Kapil and Sunil, which got blown out of the proportion after Kapil hurled a shoe at Sunil.

It was said, Kapil Sharma was traveling for his show in the flight. He was drunk and one of his co-stars tried to have lunch before him. So, in rage, he threw a flying shoe towards him. Everyone tried to calm him but he was unstoppable. The victim is supposedly said to be Sunil Grover. So much has already been written and read about it, so let’s not get into that.

Despite celebrating the completion of 100 episodes on The Kapil Sharma show last week, the show failed to attract people to set their eyes on television screens which were once glued to them because of Kapil.

The trend of declining popularity has also reflected on YouTube. The latest episode of The Kapil Sharma Show featuring Taapsee Pannu and Manoj Bajpayee received more dislikes than likes on the video streaming site. The episode crossed the 6,035,513 views mark but only managed to receive 35,300 likes; where as the number of dislikes is 134,658.

Kapil Sharma
Screen shot taken from SETIndia youtube channel

on Indian express, The Kapil Sharma show is soon to shut down and will be replaced by Salman Khan’s show Dus Ka Dum. The dipping ratings have made show producers and channel producers think about shutting off the show. This feud made Sunil, Ali, Chandan and Sugandha leave the show and they, then never return. His show is not only left by his co-stars but also been given up by celebrities. A weak line-up of celebrity guests, old repeated jokes, and Kapil’s dull face — all have led to a drastic fall of the show in terms of TRPs.

There was a time when Kapil’s show rules hearts of many and he was the king, but post-feud it is being taken over by other reality shows like Nach Baliye 8 and Sa Re Ga Ma Pa Li’l Champs.

We wonder, if the social media team would have been diligent, this could have been stopped. For a celebrity, his image and career is everything and one such incident could destroy this. The first official tweet from Kapil after the feud came out as dry and not-at-all heartfelt. From then the things took down the hill.

A better social media management could have handled this responsibly with more sensibility towards the issue and people involved.