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The world is changing at a speed which is tantamount to bring new technologies almost every day. In this fast paced era of technology, it is essential to survive and thrive in the environment which offers new challenges. Corporate world now favours people with innovative ideas that will bring a good reputation and most importantly-monetary success to the organizations.One important tool that has helped in providing thrust to companies for building brands is Social Media. The youth of today has a presence on these platforms in large numbers. It is rightly said that if Facebook were a country, it would be the third largest in the world in accordance to the population.

Social Media Experts have diversified the era of business by reaching millions of prospective customers and clients from a small cubicle space office. It has been rightly noted that the new business need to maintain their online presence and provide all facilities that would translate into more business and therefore more money which is the primary aim of any organisation.

Who’s on Facebook? The short answer, of course, is everyone. And that’s why every company and brand needs to seriously consider a major presence on the platform, as well have a Facebook-specific content strategy. But digging into the data reveals more specific and compelling reasons why marketers should be active on Facebook, such as the fact that despite recent news coverage about how Facebook is getting older, it’s still strongest in the young adult age bracket so precious to many marketers.

The following stats will surely convince you that there is a need of Social Media Expert in your organization:

  • Facebook : Yes, we know that over 1 billion people are on the platform. But what’s the penetration rate in a major market like the U.S.? 67% of Internet users in the U.S. are on Facebook. In European markets, penetration is even higher (82% in the U.K.).
  • LinkedIn : With over 259 million members in over 200 countries and territories, 1 out of every 3 professionals on the planet Earth is on LinkedIn.
  • Twitter : 67% of Twitter users are far more likely to buy from the brands they follow on Twitter.  51% of active Twitter users follow companies, brands or products on social networks.
  • Pinterest : Number of Business Models: about 500000
  • Pinterest’s growth in web traffic referral in just past one year: 66.52%

The above list in quiet huge to mention all but all in all it aims to brand building as a vital component of any industry.
So if you don’t have a social media guy, you‘re surely missing a wide range of business opportunities that may turn out a gold mine for you.

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