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OK! So you just built a website. That’s great. What next? Let’s do an experiment by typing the name of your organisation in any popular search engine (prefer Google). Does your company get listed at the top? Continue this, by typing some services that your company offers. Does your organisation show up in the top page of those search results too?

The placement of your website on search engines like Google or Yahoo Search is important. At-least it should be convenient and easy for your current clients/customers to find your site using your organization’s name. Getting listed on the first page of search results for key terms can make a huge difference in your site traffic, not to mention the increase in a number of prospect clients and customers.
One cannot have complete control over how and when their website shows up in search engines. But there’s always more than you could ever think. And to ease further the process of SEO is no rocket science. It’s just a few clicks away. Investing time in comparatively straightforward tasks like including key phrases in titles and headlines can reap some substantial benefits.

SEO has always been a crucial part of digital advertisement tactic:
Note the degree of importance by reading the following stats

  • 75% of users never scroll past the first page of search results
  • 70-80% of users ignore the paid advertisements
  • 93% of online experiences begin with a search engine
  • 131 Billion searches are conducted each month on web
  • 6 out of 10 companies plans to spend more on SEO this year

Below, we suggest 5 steps that can help search engines find and prioritize your site content
1.  Know How your Customers ‘Google’
The best strategy is to try it out yourself. Think and work as if you were the customer. How would you search for your organisation? What would be the phrases that you would include? Research the terms that your customers use, understand how they search and utilise those keywords in your strategy.

2.  Don’t create your site just for Google, create it for your users
One has to accept and understand the fact that there are hundreds of search engines out there on the internet. Thankfully, there are only 8-10 best ones-the cream above. These include Google, Yahoo, AOL etc. Don’t just optimise things for Google. There are many who use Yahoo. And you can’t ignore them. A good user experience is a great way to improve your ratings.

3.  No Need of Classical English which is hard to understand
Imagine a situation where the user has to look the dictionary for the every second word of the article. This creates a bad impression. One has to be realistic in writing. The content on your page should read naturally, don’t stuff in lots of keywords. Use them only as often as you would speak them or include them in your essay.

4.  Simple and compatible code
Ensure your content is accessible to search engines. If your content isn’t readable in generated HTML code, it won’t get indexed.If you want to be there first on Google, start optimising your code. Reduce the complexities and make it readable for all the search engines.

5.  Write a good content so that readers are compelled to read
Avoid being monotonous. Create some interesting content that readers are eager to read. Pen down all the ideas that come into your mind and evaluate them. What you genuinely think of your content matters a lot.

The expertise of Blow Horn Media in Search Engine Optimization has helped many businesses thrive in a competitive world. Get in touch with us for more details, Contact us.

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