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Apps are the ultimate options to keep any smartphone user engaged and entertained, whether we talk about utility, shopping, business, organizers or fun and games. How do people find a suitable app? On the app store, of course! App store alone has over 2 million mobile apps. This makes it challenging for entrepreneurs to get their app discovered.

The higher an app ranks, the more visible it is to its potential customers. Result: More App downloads. App Store Optimization (ASO) is a standard procedure to optimize mobile apps. A smart ASO can result in higher rank for the app in an app store’s search results. No entrepreneur wants to miss out on this one.

A 2014 report from Developer economics mentioned 50% of iOS developers and 64% Android developers are operating below the ‘app poverty line’ of $500 per app per month. What’s the point of spending all the money on business development and mobile app marketing if your app doesn’t show up on app store right?

Let’s get started with top 5 App Store Optimization tips and boost your app rankings and downloads.

#1 App Title: Make Efficient Use Of The 255 Character Limit

This one is often missed out in app store optimization, but it is essentially important to optimize the app’s title. After the app icon, the first thing your potential users would see is your app title. This makes it absolutely essential to make the best use of the 255 character limit.

Your app name should be in line with what your brand or app promises to offer. Look for a name that gives an idea of what your app does and is easy to spell and pronounce.

App name is displayed on two places. First one is iTunes Connect – the name which will be displayed in the App Store (255 characters max.). The second is Bundle Display Name, the name which appears under the app icon on the phone (12 characters Max).

Take a note that out of those 255 characters, only about 25 characters show up in the search results. This is why the most descriptive words should be used in the beginning of an app’s name.

Try to use at least one keyword in the title that is a highly searched term. App store optimization tools such as Google’s AdWords keyword planner, SensorTower, SearchManHQ, and AppCodes can be utilized to identify and compare the popularity of specific keywords.

#2 Correct Keywords: Identify the right keywords to use and boost app downloads

Much like our regular Google search, keywords significantly boost your chances of being found through the search. App content including keywords in their title, rank on average 10.3% higher compared to the keyword-less counterparts.

One can use keywords in the app title, description of the app, promotional messages and in the section which asks for related keywords when you upload the app.

App Store only allows an App to be searched through its name, keywords and company name. A regular user may not know the exact name of the app and your company, but they know what would search with precise words about what they are looking for. This is exactly why it is required to use the right keywords.

#3 Ratings & reviews: Encourage users to give positive ratings and reviews on app store

Most users would prefer reading reviews before making a decision to download an app or not. Much like online shopping, reviews play a major role in buyer’s purchasing decisions.

There are also reports that app reviews and ratings also impact your app’s ranking. This decides how visible your app will be and how likely your app will be featured on the App Store.

You can ask for a rating (within the app) when a user has finished with their intended task using the app, not when they’re accessing it for the first time. It would be a good idea to reward users when they choose to review your app. People love free stuff.

#4 Innovate on the primary and secondary category

Categories on an app store allow users to browse through a collection of apps. The absolutely important part of app store optimization is the category your app appears in on the App Store.

Make sure you choose the category carefully. The best choice is the one which fits the fundamental function of your app. iTunes Connect allows you assign your app to two different categories, primary and secondary. A primary category should be more precise description of your app. The secondary category maximizes your chance of app discoverability.

In general, it would be wise to choose the category which has less competition. This increases your chances of coming up higher in app store searches and getting featured in that category.

#5 Engage and retain A higher ranking

Your work doesn’t end at the app download. It is also important that the users are actively engaged with your app. This will allow you higher user retention number.

With more engaged users and higher user retention number, it is more likely that they would recommend the app to their friends and extended network

Successful mobile app marketing is the key to wider app discoverability and ultimately ASOthorough . Skilled developers and marketers at Blow Horn Media put all the right efforts required after your app is live on the app store ensuring the best results. Start today.